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Matilda Underwire Plunge Bra in Rose front view.

How a cut and sew bra became our most popular s...

"With Matilda I look smaller and have great support from the three panel construction. The side panel pushes my breast towards the center while the two center panels provide gentle...

How a cut and sew bra became our most popular s...

"With Matilda I look smaller and have great support from the three panel construction. The side panel pushes my breast towards the center while the two center panels provide gentle...

The Marks of a Perfect Fitting Bra

The Marks of a Perfect Fitting Bra

2 Most Important Things in a Correctly Fit Bra 80% of breast support provided by your bra should come from the band and/or underwire and not the straps. The straps merely...

The Marks of a Perfect Fitting Bra

2 Most Important Things in a Correctly Fit Bra 80% of breast support provided by your bra should come from the band and/or underwire and not the straps. The straps merely...

6 Signs You Should Toss Your Favourite Bra

6 Signs You Should Toss Your Favourite Bra

We all have that go-to bra that’s a favorite. And, sometimes we try to ignore the fact that it’s time to let it go. You need to toss the bra...

6 Signs You Should Toss Your Favourite Bra

We all have that go-to bra that’s a favorite. And, sometimes we try to ignore the fact that it’s time to let it go. You need to toss the bra...