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By Lauren Hamilton 6 SIGNS YOU SHOULD TOSS YOUR FAVORITE BRA January 30th, 2018 We all have that go-to bra that’s a favorite. And, sometimes we try to ignore the fact that it’s time to let it go. You need to toss the bra when it’s no longer doing its job. Wondering if you can hold onto it for just a little longer? The answer is no if you can raise a hand to any of these statements. Here are six signs it’s time to toss your favorite bra: 1.  The underwire is poking through the fabric. It’s time to buy a new bra if you can see the underwire. Underwire that’s poking through your bra’s fabric is annoying and painful. Unfortunately, there’s...

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It's All About The Details

THIS IS THE STORY BEHIND YOUR PRIMADONNA BRA… How come your PrimaDonna bra is perfect down to every last detail? That’s got everything to do with PrimaDonna’s 150 years of expertise in large-cup lingerie. By putting together each bra with the greatest of care – largely by hand – we ensure that your PrimaDonna bra fits perfectly. 45 PIECES, ASSEMBLED BY HAND If one piece of clothing needs to be perfect it’s your bra. And we’re not just talking about the fit. Every strip of fabric, every seam, must be right – even those that are tucked away from sight. With that in mind, assembly is largely done by hand. On average, a PrimaDonna bra is made up of around...

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By Charlotte Grainger Finding the ideal lingerie isn’t all about those ultra fancy sets for special occasions. It’s about the everyday too. There’s just no good reason that you need scrimp on your daily bras. These are your most trusty companions; with you no matter what happens. So, you need to ensure that they are just right. Here are some of the things you should consider:

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