Gift Cards Available!

News RSS

It's All About The Details

THIS IS THE STORY BEHIND YOUR PRIMADONNA BRA… How come your PrimaDonna bra is perfect down to every last detail? That’s got everything to do with PrimaDonna’s 150 years of expertise in large-cup lingerie. By putting together each bra with the greatest of care – largely by hand – we ensure that your PrimaDonna bra fits perfectly. 45 PIECES, ASSEMBLED BY HAND If one piece of clothing needs to be perfect it’s your bra. And we’re not just talking about the fit. Every strip of fabric, every seam, must be right – even those that are tucked away from sight. With that in mind, assembly is largely done by hand. On average, a PrimaDonna bra is made up of around...

Continue reading

Bra Fitting 101

BRA FITTING 101 – THE UNDERBAND Posted ByEmily GUIDES   BRA FITTING   FIND YOUR FIT We all have that one go to bra, that faithful comfy old reliable, but is it actually giving you the support you need? Not to fear, we’ve got your back! Welcome to Bra Fitting 101, the first installment in our new monthly series, in an aim to help women around the world find their fit, we’re starting a monthly blog offering top tips to help you be sure you’re wearing the right size bra. This week’s topic … (drum roll please) the underband. The underband is the band that extends around your back and is the main source of support from your bra. On...

Continue reading


By Charlotte Grainger Finding the ideal lingerie isn’t all about those ultra fancy sets for special occasions. It’s about the everyday too. There’s just no good reason that you need scrimp on your daily bras. These are your most trusty companions; with you no matter what happens. So, you need to ensure that they are just right. Here are some of the things you should consider:

Continue reading